As part of the Creative Direction team, we developed the entire launch of a key product, The One card from Itaú - Personnalité, available in Brazil and other countries in Latin America. The One offers a new customized experience that connects customers to premium-category benefits.
The One is the brand’s first metal card. With this in mind, we created videos and a product photoshoot featuring an aesthetic that communicates its exclusive design through a metallic atmosphere. The blue lights (from the brand palette) not only highlight its details but also make the card resemble a precious gemstone. Something valuable and unique, perfect for a client who wants to feel special, with exclusive access to luxury experiences. Ready to feel unique?
Partner: A-LAB / Artplan