As an integral part of the Creative Direction team, alongside my roles as Scriptwriter and Copywriter, I had the opportunity to develop 11 campaigns for L'Occitane Group. Although listing all of them would be impossible here, one that stands out and holds a special place for me is the launch of Compotas.
For this launch — featuring packaging inspired by old preserve jars — I immersed myself in the vintage world of pin-ups to develop the entire aesthetic and conceptual direction.
Drawing inspiration from the exaggerated (deliberately over-the-top) language, we brought to life the mood of classic pastry TV shows and invited the Brazilian actors Grazi Massafera and Ivi Mesquita to reveal their skincare recipes.
The result?
Impeccable Key Visuals and a campaign full of identity and humor, with an emphasis on incredible textures that really look like pastries. Did it make you want to eat them? :)
Take a look at our beautiful photoshoot and cute gifs, carefully curated like a secret recipe from the best pastry shop in your city! <3
Here you can watch a special video in collaboration with the talented actress and brand ambassador Grazi Massafera, who chose Compotas as her actual favorite product line.
The video was shared on both profiles and added even more credibility to the products due to the actress's great influence and reach, where she shared a little bit of her beauty recipes.
Partner: Integer/Outpromo