Ready to enjoy the sunny days? Another campaign I want to highlight from the 11 campaigns I developed for L'Occitane Group / L'Occitane au Brésil division is the summer season campaign! With the concept Summer calls for L'Occitane Brazil, we positioned the brand as offering the best value and good products for this season, which requires extra care for your skin and hair. It was a pleasure, once again, to be part of the Creative Direction team, Scriptwriting, and Copywriting for the brand.
With Raíssa Santana, model and Miss Brazil who exudes the Brazilian mood with a tropical touch, we highlighted the brand's freshest skincare and fragrance lines, including the scents: Lemongrass, Coconut Water, Patauá Hydration, Bacuri Hydration, and the new Cool Pomegranate Lip Balm.
Through different videos and gifs, we attractively conveyed that sun-kissed skin and hair exposed to the sun need intense hydration, but with a light texture that's easy to absorb, perfect for warmer seasons, just like the brand offers. We also communicated the fresh fragrances of the perfumes, which feel like a dive into the sea, and the lip balm that’s like a sweet popsicle. The idea was to connect customers to the summer vibe wherever they are, and of course, with L'Occitane au Brésil.
The Key Visuals capture the freshness of the products and the laid-back vibe of summer vacations, with vibrant colors and an accessible aesthetic.
The photoshoot is well-lit and vibrant, even though the setting has a more minimal aesthetic. Both the photos and gifs play with the idea of fruits and popsicle turning into the products, communicating a light and delicate aesthetic. Check out the photos below and get ready for summer!
Partner: Integer/Outpromo