As a Senior Creative at HBO MAX – LATAM, I was in charge of the streaming premieres in Brazil. Working closely with the team, I oversaw the creative development of all assets and advertisements for social media platforms, including crafting strategic copy and ensuring the content was localized for both Portuguese and Spanish-speaking audiences.
One of the standout performance campaigns of the year (and definitely one of my personal favorites) was HOUSE OF THE DRAGON. The campaign featured a key video (above), along with adaptations for all social media formats, including the videos below. The videos are strong, like ´fire and blood´.
All of the ads were crafted to optimize lead conversion.
HBO MAX website
For every premiere, we also created a new Landing Page dedicated entirely to the featured series on the official HBO MAX website. As a copywriter, I aligned with the theme and storyline of each show to craft an engaging experience for users.
The storytelling I developed was always in sync with the images and gifs, ensuring the concept remained consistent and well-organized.
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