As a Senior Creative at HBO MAX – LATAM, I was responsible for the streaming premieres in Brazil. As part of the team, I led the creative development of all assets and ads across social media platforms, including strategic copywriting and ensuring the content was localized in both Portuguese and Spanish.
One of the biggest performance campaigns of the year (and one of my personal favorites) was THE LAST OF US. It featured the key video above, and adaptations for different formats on social media, including the videos below.
All the videos capture the dark, tense atmosphere of the show, and they always remind you that ´when you're lost in the darkness, look for the light´.
The ads were designed to drive lead conversion.
HBO MAX website
With each premiere, we also launched a new Landing Page dedicated entirely to the featured series on the official HBO MAX website. As a copywriter, I followed the theme and narrative of each series to create an engaging user experience.
The storytelling I developed was always aligned with the images and gifs, which kept its concept consistent and well-structured.
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