What drives you? In response, Audi launched House of Progress, a major event that first came to São Paulo (Brazil) after passing through cities like New York, London, Berlin, and Shanghai. My challenge was to translate this immersive experience through a strong concept and creative, appealing copy for the project’s official website.

After receiving a briefing focused on sustainable innovation and electric mobility, I further developed the concept and narrative of House of Progress, highlighting Audi's main value, which is living progress. Therefore, our online communication expressed this transformative archetype, discussing tomorrow and offering technological solutions.

A brand that, through experiences, believes the future resides in the intersection of ideas. During the week-long event, the site offered ticket purchasing options and information guides with media updates based on the schedule, which included previews of electric car launches, talks with top business figures, and immersive dinners with renowned chefs. You can see the simplified website below!